It pays to keep an eye on the customers’ traffic to
your website and especially to the most visited pages.
Having this essential information in regard to what
pages interest the viewers the most can assist you in the following way:
1.
You can rearrange your sales presentation
while concentrating of the messages that the most viewed pages represent.
2.
You can direct the viewer to the
pages that you want them to visit as their next stop/step before deciding to
meet you.
In simple words, when you know what your most viewed
website pages are, you can “meet the viewers” on those pages and direct them to
the pages that you want them to view. Those pages that you want the viewers to
visit: are the pages that will better convince the viewers to book a meeting
wit you.
In this case- you “advertise” your special offer on
the most viewed pages and get most of the traffic to your website be exposed to
your special offers. This advertisement can be gentle and in a version of NEW
BUTTON that direct the viewer to your special offers.
I gathered this information and analysed the most viewed
pages,
Here are the 10 most viewed pages of the Point Of Skin
website:
1.
point-of-skin.com/blog/
2.
point-of-skin.com/content/your
beauty expert.html
3.
point-of-skin.com/content/safe skincare.html
4.
point-of-skin.com/content/problem
solvers.html
5.
point-of-skin.com/content/why
point of skin.html
6.
point-of-skin.com/content/healthy living.html
7.
point-of-skin.com/content/analyse
your product.html
8.
point-of-skin.com/content/our team.html
9.
point-of-skin.com/content/ingredient
dictionary/index.html
10.
point-of-skin.com/content/customers
speak.html
if you go to the point-of-skin.com/content/your
beauty expert.html page, you will find the NEW BUTTON saying “book
your free treatment…”. This is what you want the viewers to do and you now know
how you can maximize the traffic to your website and convert it into FREE
TREATMENTS = SALES.
