Classical brainstorming doesn't really work. There are endless studies that confirm that most people that take part in brainstorming sessions suffer from collaborative fixation (read more here). "Exchanging ideas in a group reduced the number of domains of ideas that were explored by participants"
IdeaPaint
The much better alternative is Brainswarming and Painting iDEAS (or IdeaPaint). This newer approach to finding solutions via creative ideas focuses on achieving a goal (from one side) and on the possible obstacles (on the other side). The group participants were divided into:
- One group that refines the definition and the clear meaning of the goal itself.
- The other group focuses on overcoming the obstacles.
After a while: both groups can swap so that each group can change its perspective from obstacles to goals and vice verse...
Watch the video below as well as those videos (click here) and start to shift the way you deal with ideas and solutions to a much more productive and creative process!
