READ what the best are reading and you may get some great ideas.
If you "don't have time" to educate yourself, you will most probably stay uneducated and you won't even know.
Only when starting to explore, you become aware to how much you still need to learn and digest.
Here are the books recommended by Jeff Bezos.
1. “The Remains of the Day” by Kazuo Ishiguro
2. “Built to Last: Successful Habits of Visionary Companies” by Jim Collins
3. “Creation: Life and How to Make It” by Steve Grand
4. “Good to Great: Why Some Companies Make the Leap … and Others Don’t” by Jim Collins
5. “The Innovator’s Dilemma” by Clayton Christensen
6. “Sam Walton: Made in America” by Sam Walton
7. “Lean Thinking: Banish Waste and Create Wealth in Your Corporation” by James Womack and Daniel Jones
8. “Memos from the Chairman” by Alan Greenberg
9. “The Mythical Man-Month” by Frederick P. Brooks, Jr.
10. “The Goal: A Process of Ongoing Improvements” by Eliyahu Goldratt
11. “Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know” by Mark Jeffery
12. “The Black Swan” by Nassim Taleb
13. “The Effective executive - peter drucker
14. " a wrinkle in time "
15. "DUNE" - frank Herbert
16. "The Everything Store" - Brad Stone
