In the previous POST ( see here) we discussed the marketing puzzle and the 5 categories of the human needs. see bellow.
Human problems are in 5 categories:
- Physical
- Psychological
- Interactive
- Social
- Abstract
This POST we will detail the first category named: Physical
This "Physical "category is simple and straight forward and links to Abrahams Maslow "pyramid of needs" starting with SURVIVAL.
- Physical pain / remove pain / relieve pain
- Physical pleasure / spoiling / nurturing / pampering
- Treating all the 5 senses : Touch / Hear / Smell / See / Taste
Relating "Physical "category to our skincare business is: Solving physical imbalances ( problems) such as:
- Skin diagnostic / with and or without sophisticated skin analysers.
- Aging / reversing aging
- Wrinkles
- Pigmentation
- Acne
- Couperose
- Dry skin
- Baby skin
- Redness, allergies and irritations
- Scars
- Body shape / orange peel skin / Body conturing
- Sliming / loose skin
- Sun damaged skin
- Baby skin (baby treatments and retail items for babies)
- Vitality and energy treatments
- Skin lifting ( non invasive skin sagging)
- Pedicure and foot treatments
So, you already have a list of 20 points to start to work with. Build you strategy about how you are going to treat all the above 20 physical needs, better, faster, more effective and in any case different than your competition. HINT: you are going to treat all the above or more with DR BAUMANN SKINIDENT BIONOME SKINCARE made in Germany.
See the image bellow starting with physical or physiological needs.
As usual. more will come and I will update this category named physical or physiological needs and keep you informed about the next updates. In the ,meantime, start by answering how you are going to treat the above 20 physical or physiological needs differently and better than any competitor.
Those blog posts are especially written for the existing Dr Baumann- SKINIDENT local and international customers community as well as for:
NEW POTENTIAL LOCAL AS WELL AS INTERNATIONAL Dr Baumann- SKINIDENT distributors.
If you are interested in a long term sustainable and ongoing growing business opportunity? Please look at Dr Baumann- SKINIDENT as you future financial bulletproof option. Please contact me for more details at: [email protected]
* All the content that I publish is based on my private business experience and thoughts and does not represent any premises, statements or declarations done by SkinIdent AG.