In the previous POST ( see here) we discussed the marketing puzzle and the 5 categories of the human needs as well as the physical or physiological needs
. see bellow.
Human problems are in 5 categories:
- Physical
- Psychological
- Interactive
- Social needs & benefits
- Abstract
This POST we will detail the Social needs & benefits ,Social benefits that position us within the social structure, groups, culture are the positive results of our function and action at the social level.
Delivering those social benefits also lead and awake the pleasant feelings! Here some examples of what we do in order to achieve Interactive benefits ( Credits to DR DAN Hermans and his books, I have learned thee most by reading all his books)
Social benefits - Social benefits that position us within the social structure, groups, culture are the positive results of our function and action at the social level.
Those social benefits also lead and awake the pleasant feelings! The consumer / client will try to do the following:
- To adopt/ develop/achieve/ transmit: Personal character / conscience
- Belonging to groups / i.e: Animal lovers, Vegans, Yuppies….
- Belonging to ethnic or social groups
- Social function (maternal feelings)
- Socio-economic status
- Sophistication/ gentleness/ understanding /
- Style Personal taste and preferences
- Values / position-opinion / ideology
- Consistency / steadiness / keeping to…
- Up to date/ involved/ taking a part
- To emphasise mutual meanings/ symbols/ dates
- To underline changes between periods in life
- To do the “right thing” to respond to social expectations/standards
The consumer /client is doing the mentioned things in order to achieve those social benefits. We are there just to supply the instruments to achieve those benefits. Sometimes the instruments are in the form of a physical/tangible products and services and sometimes is above the physical/tangible. The consumption of our Brand or working with us or owning those serves the client in the following forms:
- Structural form – Long lasting effect: house, Yacht, car, home cinema, identity, time management systems, lifestyle (golf club, long lasting relationships /marriage)
- Strategical form – is in order to create a changing point/ a turn in life / transformation of occupation/upgrade in an existing occupation, a change that will bring a flow of events and new opportunities.....(i.e , Marriage , Breast enlargement operation...)
- Most of those purchases are normally repeated seeing that we need to purchase the same things in order to continue to enjoy the same benefits again and again. We can continue to deliver the instruments and we better do it each time in a different/new way...
- There are also benefits that are unreachable: example “forever young”, still, consumers will never give up and will forever try to get those benefits.....therefore, there is also a lot of business potential in delivering those feelings, even if they are a fantasy.
- The consumer is ready to satisfy himself also in the fantasy levels (Realities)!
As usual. more will come and I will update this category named Social needs & benefits and keep you informed about the next updates. In the ,meantime, start by answering how you are going to treat the above 18 Social needs & benefits differently and better than any competitor. Make a list of what can you offer in order to allow customers to satisfy their Social needs & benefits.
Don't stop until you finish!
Those blog posts are especially written for the existing Dr Baumann- SKINIDENT local and international customers community as well as for:
NEW POTENTIAL LOCAL AS WELL AS INTERNATIONAL Dr Baumann- SKINIDENT distributors.
If you are interested in a long term sustainable and ongoing growing business opportunity? Please look at Dr Baumann- SKINIDENT as you future financial bulletproof option. Please contact me for more details at: [email protected]
* All the content that I publish is based on my private business experience and thoughts and does not represent any premises, statements or declarations done by SkinIdent AG.
