"Reading many books many" may sound like a strange phrase—but it makes perfect sense. Let me explain.
Since 2008, I’ve read around 600 business books (yes—six hundred!)—mostly on Audible. I used to take great pride in my carefully curated library of business titles.
But over time, I began to slow down. I became far more intentional about picking the right books. I now research and re-research each title before I decide to commit my time to it.
And what I’ve noticed is this: more and more, I find myself "reading many books many"—which, for me, means reading the same book multiple times, instead of jumping to the next one.
Why? Because with repetition, I uncover deeper layers of meaning in the same text—insights I missed the first time. Ideas I didn’t fully absorb suddenly click. The book becomes not just information—but transformation.
Now, to some, this might seem like a waste of time. Why re-read what you’ve already finished?
But I believe there's nothing further from the truth.
Repetition is the secret to mastery. Just like it takes repetition in the gym to shape your muscles, it takes repetition in reading to shape your mind. That’s how knowledge gets engraved into your subconscious and starts showing up in your actions.
So here’s the distinction:
Reading many books once vs. reading the most important book again and again until you live it, breathe it, and become it.
And in my experience, there is one book that stands above the rest. A book that’s worth reading every day.
The Science of Getting Rich by Wallace D. Wattles
(Highly recommended in audiobook format)
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