The skincare Millionaire

Art vs Craft

You can google the difference between the two : Art vs Craft. 

This difference can be however expressed in many fields. Some of those additional fields are beyond what just sumps into your mind ( when instantly comparing Art vs Craft).

Some sportsman elevated their sport ( craft)  to a total new level of absolute art. You know what I mean! Those ones took a rocket and tennis ball and played it and some used the same and created absolute art of movement and perfection. 

You too can achieve this level of ART by using the same components that you used while making craft. Same components used differently, consciously and intentionally can elevate the value and the rating of your work into the level of an assist. 

When waking up in the morning and " going to work" is changing TO When waking up in the morning and "going to continue to create ART". It is a huge difference of purpose and appreciation of ones opportunity to be alive. 

Everyone can be an artist, everyone can take his work ( craft) to the level of ART. If you just stop and think about it . If you just stop and answer the question of: what ain't I doing now and that if I do it, my craft will become real ART. Answering the question: what needs to be done NOW to up my game and make my craft become real ART.

Those blog posts are especially written for the existing Dr Baumann- SKINIDENT local and international customers community as well as for:

NEW POTENTIAL LOCAL AS WELL AS INTERNATIONAL Dr Baumann- SKINIDENT distributors. 

If you are interested in a long term sustainable and ongoing growing business opportunity? Please look at Dr Baumann- SKINIDENT as you future financial bulletproof option. Please contact me for more details at: [email protected]   

* All the content that I publish is based on my private business experience and thoughts and does not represent any premises, statements or declarations done by SkinIdent AG. 

 

Social needs & benefits

In the previous POST ( see here) we discussed the marketing puzzle and the 5 categories of the human needs as well as the physical or physiological needs

 . see bellow.

Human problems are in 5 categories:

1. Physical 
2. Psychological 
3. Interactive  
4. Social needs & benefits
5. Abstract 

 

This POST we will detail the Social needs & benefits ,Social benefits that position us within the social structure, groups, culture are the positive results of our function and action at the social level.
Delivering those social benefits also lead and awake the pleasant feelings!  Here some examples of what we do in order to achieve Interactive benefits ( Credits to DR DAN Hermans and his books, I have learned thee most by reading all his books) 

Social benefits - Social benefits that position us within the social structure, groups, culture are the positive results of our function and action at the social level.
Those social benefits also lead and awake the pleasant feelings! The consumer / client will try to do the following:

1. To adopt/ develop/achieve/ transmit: Personal character / conscience
2. Belonging to groups / i.e: Animal lovers, Vegans, Yuppies….
3. Belonging to ethnic or social groups
4. Social function (maternal feelings)
5. Socio-economic status
6. Sophistication/ gentleness/ understanding /
7. Style Personal taste and preferences 
8. Values / position-opinion / ideology
9. Consistency / steadiness / keeping to…
10. Up to date/ involved/ taking a part
11. To emphasise mutual meanings/ symbols/ dates
12. To underline changes between periods in life
13. To do the “right thing” to respond to social expectations/standards 

The consumer /client is doing the mentioned things in order to achieve those social benefits. We are there just to supply the instruments to achieve those benefits. Sometimes the instruments are in the form of a physical/tangible products and services and sometimes is above the physical/tangible. The consumption of our Brand or working with us or owning those serves the client in the following forms: 

1. Structural form – Long lasting effect: house, Yacht, car, home cinema, identity, time management systems, lifestyle (golf club, long lasting relationships /marriage) 
2. Strategical form – is in order to create a changing point/ a turn in life / transformation of occupation/upgrade in an existing occupation, a change that will bring a flow of events and new opportunities.....(i.e , Marriage , Breast enlargement operation...) 
3. Most of those purchases are normally repeated seeing that we need to purchase the same things in order to continue to enjoy the same benefits again and again. We can continue to deliver the instruments and we better do it each time in a different/new way... 
4. There are also benefits that are unreachable: example “forever young”, still, consumers will never give up and will forever try to get those benefits.....therefore, there is also a lot of business potential in delivering those feelings, even if they are a fantasy. 
5. The consumer is ready to satisfy himself also in the fantasy levels (Realities)! 

As usual. more will come and I will update this category named Social needs & benefits and keep you informed about the next updates. In the ,meantime, start by answering how you are going to treat the above 18 Social needs & benefits  differently and better than any competitor. Make a list of what can you offer in order to allow customers to satisfy their Social needs & benefits.

Don't stop until you finish!

Those blog posts are especially written for the existing Dr Baumann- SKINIDENT local and international customers community as well as for:

NEW POTENTIAL LOCAL AS WELL AS INTERNATIONAL Dr Baumann- SKINIDENT distributors. 

If you are interested in a long term sustainable and ongoing growing business opportunity? Please look at Dr Baumann- SKINIDENT as you future financial bulletproof option. Please contact me for more details at: [email protected]   

* All the content that I publish is based on my private business experience and thoughts and does not represent any premises, statements or declarations done by SkinIdent AG. 

Those blog posts are especially written for the existing Dr Baumann- SKINIDENT local and international customers community as well as for:

NEW POTENTIAL LOCAL AS WELL AS INTERNATIONAL Dr Baumann- SKINIDENT distributors. 

If you are interested in a long term sustainable and ongoing growing business opportunity? Please look at Dr Baumann- SKINIDENT as you future financial bulletproof option. Please contact me for more details at: [email protected]   

* All the content that I publish is based on my private business experience and thoughts and does not represent any premises, statements or declarations done by SkinIdent AG. 

Psychological needs

In the previous POST ( see here) we discussed the marketing puzzle and the 5 categories of the human needs as well as the physical or physiological needs

 . see bellow.

Human problems are in 5 categories:

1. Physical 
2. Psychological 
3. Interactive  
4. Social 
5. Abstract 

This POST we will detail the second category named: Psychological needs 

Psychological needs  are between a person and himself
The feelings that we feel towards ourselves
The way that we manage in the world – towards the world Psychological needs that lead to pleasant feelings! Here some examples of what we do in order to achieve ( Credits to DR DAN Hermans and his books, I have learned thee most by reading all his books) 

Psychological needs and benefits

1. To understand the world and the universe – to get orientation
2. To give meanings to events, places, dates etc...
3. To achieve control - freedom / autonomy / independence
4. To perform skills, reach achievements/reach goals and
5. have the ability to solve situations
6. To influence and leave our stamp
7. To win / to beat competition
8. To relax and release stress
9. To change our mood
10. To refresh and renew
11. To feel alive and active
12. To restore optimism and to cheer up
13. To build motivation for challenging & difficult tasks
14. To protect / defend ourselves and show resistance
15. To strengthen our identity
16. To create and establish our self esteem
17. To design a steady and stable life perception
18. To support a certain belief in a reality
19. To reward ourselves/
20. to strengthen our feeling of being important/valuable
21. To achieve the feelings of purpose and sense
22. To treat and spoil ourselves
23. To open ourselves – to develop
24. To compensate ourselves
25. To build self confidence and receive legitimatisation
26. To build something / to create / to experience ownership
27. To escape from the reality / to cut off / to take a break
28. To experience something that isn’t available in our reality

You didn't expect that depth, didn't you?

Well a beauty salon, a SPA , a medical beauty clinic can deliver and fulfil sooooooooooo many of the above human needs.

Take tour time and write down how will :you, your business, your services , your products and your technology fulfil each of the above needs. Each need should get the full attention as if it is the only need. When finished, move to the next need. Go on until you complete fulfilling all the needs. Each need at a time. 

You are finally going to be busy doing something super constructive! 

 

As usual. more will come and I will update this category named physiological needs and keep you informed about the next updates. In the ,meantime, start by answering how you are going to treat the above 28 physiological needs differently and better than any competitor. Don't stop until you finish!

Those blog posts are especially written for the existing Dr Baumann- SKINIDENT local and international customers community as well as for:

NEW POTENTIAL LOCAL AS WELL AS INTERNATIONAL Dr Baumann- SKINIDENT distributors. 

If you are interested in a long term sustainable and ongoing growing business opportunity? Please look at Dr Baumann- SKINIDENT as you future financial bulletproof option. Please contact me for more details at: [email protected]   

* All the content that I publish is based on my private business experience and thoughts and does not represent any premises, statements or declarations done by SkinIdent AG. 

 

physical or physiological needs

In the previous POST ( see here) we discussed the marketing puzzle and the 5 categories of the human needs. see bellow.

Human problems are in 5 categories:

1. Physical 
2. Psychological 
3. Interactive  
4. Social 
5. Abstract 

This POST we will detail the first category named: Physical 

This "Physical "category is simple and straight forward and links to Abrahams Maslow "pyramid of needs" starting with SURVIVAL.

1. Physical pain / remove pain / relieve pain 
2. Physical pleasure / spoiling / nurturing / pampering 
3. Treating all the 5 senses : Touch / Hear / Smell / See / Taste

Relating "Physical "category to our skincare business is: Solving physical imbalances ( problems) such as:

1. Skin diagnostic / with and or without sophisticated skin analysers.
2. Aging / reversing aging
3. Wrinkles
4. Pigmentation 
5. Acne 
6. Couperose 
7. Dry skin 
8. Baby skin 
9. Redness, allergies and irritations 
10. Scars 
11. Body shape / orange peel skin / Body conturing 
12. Sliming / loose skin 
13. Sun damaged skin 
14. Baby skin (baby treatments and retail items for babies)
15. Vitality and energy treatments 
16. Skin lifting ( non invasive skin sagging) 
17. Pedicure and foot treatments 

So, you already have a list of 20 points to start to work with. Build you strategy about how you are going to treat all the above 20 physical needs, better, faster, more effective and in any case different than your competition. HINT: you are going to treat all the above or more with DR BAUMANN SKINIDENT BIONOME SKINCARE made in Germany. 

See the image bellow starting with physical or physiological needs. 

As usual. more will come and I will update this category named physical or physiological needs and keep you informed about the next updates. In the ,meantime, start by answering how you are going to treat the above 20 physical or physiological needs differently and better than any competitor.

Those blog posts are especially written for the existing Dr Baumann- SKINIDENT local and international customers community as well as for:

NEW POTENTIAL LOCAL AS WELL AS INTERNATIONAL Dr Baumann- SKINIDENT distributors. 

If you are interested in a long term sustainable and ongoing growing business opportunity? Please look at Dr Baumann- SKINIDENT as you future financial bulletproof option. Please contact me for more details at: [email protected]   

* All the content that I publish is based on my private business experience and thoughts and does not represent any premises, statements or declarations done by SkinIdent AG. 

 

 

 

The Marketing Puzzle

In the previous POST see here  I have mentioned the 10 business categories, starting with products. Let's call those 10 business categories as : "THE SOLUTION COG". Now let's look at the "PROBLEM COG" Both cogs must synchronise like cogs in a watch and or like cogs in a car differential. In other words, the perfect synchronisation between PROBLEMS and SOLUTION is the daily job of any business owner, sales force marketing team etc... 

Your business existence depends on how many problems you and your business can solve!!!

So, let's start to list the human problems and see how you and your business can solve those problems. Otherwise, you and your business are absolutely useless. 

Human problems are in 5 categories:

1. Physical 
2. Psychological 
3. Interactive  
4. Social 
5. Abstract 

You must know all the problems by heart the same as a pianist can play his piano with his eye closed. 

Not knowing all the human problems won't (for sure) make those problems disappear but will (for sure) make your business disappear!!!!

In the next POSTS we will start to detail each category of the various human problems SO THAT you will be able to link solutions to problems. 

Matching solutions to problems!

Those blog posts are especially written for the existing Dr Baumann- SKINIDENT local and international customers community as well as for:

NEW POTENTIAL LOCAL AS WELL AS INTERNATIONAL Dr Baumann- SKINIDENT distributors. 

If you are interested in a long term sustainable and ongoing growing business opportunity? Please look at Dr Baumann- SKINIDENT as you future financial bulletproof option. Please contact me for more details at: [email protected]   

* All the content that I publish is based on my private business experience and thoughts and does not represent any premises, statements or declarations done by SkinIdent AG. 

 

 

 

WE ARE NOT - we are different

Clarity, transparency and adjusting expectation will definitely help to stand out of the "crowded centre and loud competition"

Many times being BOLD and straight to the point makes things clear and avoids misunderstandings.

Saying what YOU ARE NOT will say more about what you actually are. 

Customers are now more environmentally aware, more health oriented, more organic, more vegan and more conscientious about "immune triggering elements". 

So, those declarations bellow is talking the language that customers are more familiar these days. 

This campaign ( bellow) was a test to see customers feedback and engagement and it was a winner ( the best campaign in the last 20 years) !!!

We will now take it a notch further and improve , sharpen and make it even more relevant and measure the second wave of feedback. 

Think about adopting this strategy and make it your best version of what YOU ARE NOT!

Those blog posts are especially written for the existing Dr Baumann- SKINIDENT local and international customers community as well as for:

NEW POTENTIAL LOCAL AS WELL AS INTERNATIONAL Dr Baumann- SKINIDENT distributors. 

If you are interested in a long term sustainable and ongoing growing business opportunity? Please look at Dr Baumann- SKINIDENT as you future financial bulletproof option. Please contact me for more details at: [email protected]   

* All the content that I publish is based on my private business experience and thoughts and does not represent any premises, statements or declarations done by SkinIdent AG. 

 

Those blog posts are especially written for the existing Dr Baumann- SKINIDENT local and international customers community as well as for:

NEW POTENTIAL LOCAL AS WELL AS INTERNATIONAL Dr Baumann- SKINIDENT distributors. 

If you are interested in a long term sustainable and ongoing growing business opportunity? Please look at Dr Baumann- SKINIDENT as you future financial bulletproof option. Please contact me for more details at: [email protected]   

* All the content that I publish is based on my private business experience and thoughts and does not represent any premises, statements or declarations done by SkinIdent AG. 

THE 10 business categories starting with PRODUCTS

THE 10 business categories starting with PRODUCTS is just going back to basics. 

Here they are 

1. Products 
2. Prices 
3. Publicity 
4. Place 
5. People
6. Procedures 
7. Physical Trial Ability
8. Promise 
9. Purpose 
10. Phenomenal experience 

You can take the above as the recipe and the ingredients for a successful business. 

This is good for a start and as said, it is just the basic. Each category represents a box that includes many additional sub categories. 

So, let's unbox the first category named PRODUCTS.

This is an example of unboxing the PRODUCT CATEGORY of DR BAUMANN south Africa ( you can do it anywhere else, in any other country and in any other business)

1. Retail products / according to lines and categories

1.1 BeauCaire PRODUCTS 

1.1.1 CLEANSING

1.1.2 LIPOSOMES / skin nutrients 

1.1.3 FACE Creams / including pimple creams

1.1.4 EYE Creams

1.1.5 BABY PRODUCTS

1.1.6 DODY - HAND DEODORANTS & SHOWER 

1.1.7 MASKS 

1.1.8 HAIR products 

 

1.2 DR BAUMANN PRODUCTS

1.3 SKINIDENT PRODUCTS

1.3 MAKE UP PRODUCTS

1.3 SPA PRODUCTS

 

2. Cabin products 

1.1 BeauCaire CABIN PRODUCTS 

1.2 DR BAUMANN CABIN PRODUCTS

1.3 SKINIDENT CABIN PRODUCTS

1.3 MAKE UP CABIN PRODUCTS / TESTER STANDS

1.3 SPA CABIN PRODUCTS

 

3. Beauty Machines / according to categories 

3.1. NEW Beauty Machines / according to categories / trade in accepted

3.2. PRE OWNED Beauty Machines / according to categories / trade in accepted

3.2.1 DEMO Beauty Machines / according to categories / trade in accepted

3.2.2 USED / PRE PWNED  Beauty Machines / according to categories / trade in accepted

3.2.3 RENT Beauty Machines / according to categories 

3.2.4 RENT TO OWN / leasing Beauty Machines / according to categories 

 

4. Treatments 
5. Marketing Services: websites and ONLINE SHOPS  
6. Info products / Seminars / INCI books 
7. School / Workshops/ Seminars and courses / Certificates
8. Memberships / SUB DISTRIBUTORS / DISTRIBUTORS / REGIONAL DISTRIBUTORS ( like MEDI-NUMB) / DISTRIBUTORS FOR SECTORS: such as health shops, pharmacies,  pharmacy chains , dermatologists and details other market segments 
9. Solutions / technical support / computer software solutions 
10. Producing customers / Customers as products / customers producing customers
11. Franchising / LICENSING  the DR BAUMANN INSTITUT
12. The WE WORK CONCEPT 
13. THE UBER / BEAUTY SALON CONCEPT 

 

Quick summary: As you can see, there are about 100 options ( so far ) in the above list. "Products Category" represents and stands for everything that you can exchange for money! You will not understand all the above categories and if necessary you are welcome ask me for more details...

 

You must have a written action plan, strategy in order to guarantee that this "Products Category" is fully detailed so that you don't forget to sell / offer all your products and services and maximise your business income. The above is not yet fully detailed and I will work on it to make it fully detailed. 

 

Here is the POINT - Most of you didn't know about the 10business categories. Most of you didn't know about the necessity to details each category into sub categories etc...

Now, let's say that you got it all. You have described each category including the sub categories and you are done! The next question is what about the 95%-5% rule? Will answer this super important question in the next POST.

per·pet·u·al mo·tion MOTIVATION

 
it is 6:3on my day # 83 of the 365 day challenge (read more ). I am about to complete my daily: 100 push ups and 100 sit-ups which makes it 7400 push ups and 7400 sit ups altogether!!! It is also my 11th day in a row of the INTERMITTENT FASTING (read more ). Today's.effect of both exercising and  INTERMITTENT FASTING is even more AMAZING. My blood sugar levels (this morning) were at 6.1 with NO-MEDICATION during the last 3 days. I lost a whole kilogram of body weight (between yesterday morning and today morning). 

Todays POST IS ABOUT: per·pet·u·al mo·tion MOTIVATION 

per·pet·u·al mo·tion MOTIVATION refers to the kind of MOTIVATION that is generated on its own by the Motion itself. In simple words: per·pet·u·al mo·tion MOTIVATION is renewed and driven by the MOTION ITSELF. The MOTION ITSELF refers to the PROGRESS. per·pet·u·al mo·tion MOTION = PROGRESS. Progress drives the per·pet·u·al mo·tion MOTIVATION drives MOTION = PROGRESS that produces even more MOTION = PROGRESS that drives even more per·pet·u·al mo·tion MOTIVATION. I hope that you see the point, the "head and the tail" that soon will be indistinguishable as you won't recognize what came first ( the Chicken or the egg ). 

When you are: consistent, steady, systematic and methodic, YOU WILL PRODUCE RESULTS (Progress). At this point , you will love the results (progress) and you won't be willing to loose the results (the progress that you made). This will to keep the results will MOTIVATE YOU to repeat the same action that created the process so that you won't slide back. This will result in further progress and per·pet·u·al mo·tion MOTIVATION will be manifested!

All you need is to be : consistent, steady, systematic and methodic and have the patience to keep moving towards your goals UNTILL THE FIRST RESULTS will show up. At this point, you will know that you are in the right direction heading success and progress. The appearance of the first results will assure you that you are doing the right things and will pick start the per·pet·u·al mo·tion MOTIVATION. This is a critical realization that YOU MUST KEEP pushing and pushing and pushing KNOWING that the  FIRST RESULTS are about to show up. At this point, the expectation, imagination, visualisation of the FIRST RESULTS is your priliminary source of MOTIVATION.

Once that the FIRST RESULTS appear, you will change gears and start the per·pet·u·al mo·tion MOTIVATION that will allow you to maintain the pace of progress and even make further progress. 

You must master this per·pet·u·al mo·tion MOTIVATION principles. Once that it will work at a certain area in your life and progress will be made, you will be able to utilize the same per·pet·u·al mo·tion MOTIVATION to all areas of life and achieve life changing experiences. 

DR BAUMANN DAS INSTITUT 47% sales growth is driven by social media and shared content

The sales (for 1st-21st of June) of the DR BAUMANN DAS INSTITUT from Johannesburg are UP 47% versus the same time period last year! 

According to the Facebook report:

the page visits are UP by 50%

people engaged are UP by 441%

weekly total reach is UP by 456%

SALES are UP by 47%

CAN YOU SEE ANY CONNECTION HERE? I can!!!

 

It's a daily commitment of sharing relevant quality content on:

The DR BAUMANN DAS INSTITUT community BLOG (see here)

The DR BAUMANN DAS INSTITUT Facebook page (see here)

SIMPLE ENGLISH - why you loose at least 32% of your business potential

 

The DR BAUMANN DAS INSTITUT May 2016 sales report shows that: the treatments done by the Beauty Machines made 31.3% of the total sales.

In SIMPLE WARDS:

1. If you are a beauty salon /SPA that does not use the latest technology, you loose at least 32% of your business potential compared to IF YOU offer High Tech treatments that include Beauty Machines.  
2. Your best customers VISIT YOUR COMPETITION that does offer ADVANCED TREATMENTS that includes ADVANCED BEAUTY MACHINES. 
3. ADVANCED TECHNOLOGY that includes ADVANCED beauty machines ATTRACTS ADVANCED CUSTOMERS that are prepared to pay for the best treatments (and for the best products). 
4. ADVANCED TECHNOLOGY that includes ADVANCED beauty machines boosts your sales, gives your team additional income opportunities and increases STAFF LOYALTY. 
5. ADVANCED TECHNOLOGY that includes ADVANCED beauty machines boosts belief of your team (and customers) in the SUPERIORITY of your business compared to the competition. 
6. ADVANCED TECHNOLOGY that includes ADVANCED beauty machines boosts the OVERALL RESULTS of your treatments and increases customer loyalty. 

There are several additional aspects to WHY you should keep your business UP TO DATE with the latest technology and beauty machines and AVOID LOOSING CUSTOMERS and potential profits. The truth is that it is NOT EASY to finance those latest models of ADVANCED beauty machines. 

DR BAUMANN South Africa can offer you unexpected solutions so that you too will be able to benefit from the latest ADVANCED TECHNOLOGY that includes ADVANCED beauty machines without "breaking the bank.

Contact us if interested

Hemantha Ramden

Sales & Customer Relations Manager

 

Tel:  +27 11 262 5003         www.dr-baumann-export.com

Fax: +27 11 706 4470         The SkinCareMillionaire Link here 

Skype: hemantha.ramden

Email: [email protected]

www.dr-baumann.co.za

 

Physical Address: 

Georgian Place, Block E – Ground floor, 

18 Southway Road, Kelvin, Sandton.

Johannesburg, South Africa

 

PRESCRIBING SKINCARE based on JUST a WILD GUESS

Today THE DR BAUMANN INSTITUT in Johannesburg added the ALL NEW SKIN ANALYSIS device. This device allows to measure the skins:

1. moisture
2. elasticity
3. sebum
4. peeling cells
5. wrinkles (depth and size)
6. pores size
7. distribution of sebum glands/pores
8. upper skin layers structure
9. under skin (/deep skin) structures
10. potential sun damage
11. sun protection products according to your lifestyle and location 
12. pigmentation 
13. Hair, dryness, dandruff
14. Skin condition on the scalp
15. Nail structure and the skin condition at the nail bed
16. Trans epidermal waterloos 
17. PH of the skin

Those test are performed on various points over the skin and body and form a summary result that is giving you an in-depth insight into the skin, the skin condition and the solutions to the specific skin test and specific lifestyle of any customer.

Serious skincare must be based on scientific measurement rather than wuwu...

Looking back, I can not believe that serious skincare products are prescribed by just: “looking” and “touching” the skin BUT DEFINITELY not knowing any scientifically measured values of the customers skin. 

Imagine going to the doctor and let him “guess” your cholesterol levels? your blood sugar level? your blood haemoglobin iron level?….would you accept a “WILD GUESS” or would you insist on an IN DEPTH skin analysis before going ahead and choosing skincare products (solutions) and or skincare treatments. 

The next step to the professional beauty industry (beauty salons) is to “really” BECOME PROFESSIONAL by adopting PROFESSIONAL SCIENTIFIC technologies that will allow you to look into the skin and choose solutions based of MEASURED FACTS rather than based on WILD GUESSES.

There is no need for WILD GUESSING!!! Instead, take the next step and                             become truly professional via factual measurable results.